Resorts World Casino New York City Website

“With this unique identifying phone number, we are able to better measure the effectiveness of our advertising while increasing awareness in a hyper-competitive marketplace. “Partnering with StarStar Mobile and launching **RWNYC has been a tremendous boost to our efforts to deliver measurable consumer engagement through mobile,” said Michael Savino, Director of Marketing at Resorts World Casino New York City. The online platform offers customers and players, additional details for their request and the ability to make a reservation, receive VIP perks and rewards, among other actions. Customers dial **RWNYC and during the call, customers will receive a text message with a link to an online platform. StarStar Mobile initiates conversations with customers through their mobile dial pads while providing businesses with access to real-time customer engagement data.

The new **RWNYC is currently featured in Resorts World Casino NYC’s newspaper and out of home (OOH) campaigns and will be featured on TV spots in the future. With **RWNYC, Resorts World Casino NYC can more easily connect to and stay engaged with customers while bringing a new call-to-action to their entire suite of marketing communications. Resorts World Casino New York City, the city’s only casino offering an unparalleled gaming and entertainment experience, today announced a partnership with StarStar Mobile, a leading marketing and telecommunications platform, to launch **RWNYC, a unique vanity number that can be used from any phone.

Resorts World Casino New York City Website